Brand Engagement

Tweak's website is extremely user friendly with the use of the scroll bar at the top of the page. Users can quickly access what they want on the site and see all the recent videos and product endorsements fairly easily and upfront on the home page. The one thing I would change about the home page though is the putting the links to the social media pages at the top. The links to the social media platforms are currently at the very bottom and hard to see and access. The website is lacking fun though, everything on the site comes across as a walking advertisement.

Tweak's social media presence is wide, from Facebook to Pinterest. Tweak's Instagram is consistent with the brand because often times the photos posted are inspirational and quirky. The Instagram also features products and different ways of how to use them, as well as video tutorials for some of the harder products to understand. As far as fun, there isn't much fun to it, it's a basic look at the brand personality. Tweak comes across in a strictly business way through their social media profiles with no interaction to the customer, except for liking photos.

There really are no differences in the content strategy, except that Instagram is a more in depth look at the brand and the owners life. Since there were really no differences, I wanted to offer some ideas for potential differences. Maybe instead of having everything being an advertisement, features some polls or have a comment section so that users can vote and leave reviews on the different products on the site. I also think the twitter section needs to be featured in a different way on the website, not just a scrolling news feed at the bottom of the page. As I've been told, nobody likes to scroll, so why put your social media pages at the bottom? They are inaccessible and hard to find.

The digital strategy of Tweak is crossed on social media because every product that is featured on Instagram is available or soon to be available on the website for purchase. The social media also helps give a better look at who owns the store and why her personality is so in sync with the brand itself.