UATweak

Tweak is different from anyone else due to their nature of the store. Tweak is also different because the store encourages adults to become kids again and touch everything. The store is hands-on and makes the customer enjoy the experience through play. The store is authentic because of the emotions one receives when they come into the store. The store is a happy environment where people can relax and feel comfortable. Tweak is talkable from the second a customer walks in, from the happy greetings they receive to the playing with products, to the final moment when they pay.

The value proposition of Tweak is that all the gifts come prepared. That is what Tweak prides themselves on. Easy shopping and easy gift giving. The value proposition fits in with the brands personality through the owner, Tara. Tara likes to make things easier for people, and what do most people not enjoy? Wrapping gifts. Tara puts the joy back into gift giving by simply helping people pick a present that doesn't require any other thought after the present is bought.

The organizations personality is one that comes shining through. Tara has told me in person that she only hires "elfs" and not sales associates. That is enough to make me want to work there! She gives the fun back to the customer by letting them play. Playing is highly encouraged in Tweak, even for the little ones, where the kids have a coloring table and chalkboard set up. Tara finds their artwork and posts it on Instagram.

The brand itself is for happy people, and from what I can tell you about Tara, she is that happy person. Tara also sells inspirational gifts, giving each of her customers words of wisdom as they buy gifts. When I was shopping through Tweak, I found a book called 5. I bought 5 not knowing what to really expect from it, but found Tara telling me that it was a time capsule book. She told me to write down all my goals and wants and dreams and wishes and to bury it for 5 years. While roaming through the store, she offered me inspirational insights on each of her products.